Italy, “King George, a 40-years long tale”

In 1975 fashion “guru” Giorgio Armani launched his first collection. On April 29th and 30th 2015 the famous fashion designer celebrated his brand’s 40th anniversary with two days of events in Milan. 

On the first day, guest were invited to a cocktail reception at his boutique in the city center, a dinner reception at the Nobu restaurant, and an after party at Armani Privé. 

On the second day, they organized the opening of the new museum exhibition space Armani / Silos, a fashion show of clothing collections of Giorgio Armani Privé – line of haute couture launched by Giorgio Armani in 2005 at the Armani Theatre as well as a cocktail party. Numerous guests attended. Among these, Leonardo DiCaprio, Tina Turner, Janet Jackson, Cate Blanchett, Hilary Swank, Pierce Brosnan, Glenn Close, Sofia Loren and Lauren Hutton.  The Silos spans four floors covering an area of 4500 square meters and includes, in addition to the exhibition areas, a digital archive dedicated to the universe of stylistic fashion designer. Moreover, the exhibition at Armani/Silos is a real tribute to the fashion house, it is a digression on the 40 years of work by Giorgio Armani and includes over 600 dresses and 200 accessories.